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460 foods · 33 brands · figures read off the label

What is actually in the kibble?

Search any dog food and we break down its guaranteed analysis, its first five ingredients, and how much of it is starch. No sponsored rankings.

Why starch

The average cup in this catalog is 39% starch. Dogs have no dietary requirement for it. Manufacturers are not required to print it either, so we derive it from what they do print: whatever is left once protein, fat, fiber, moisture and ash are accounted for. How we work it out